12 Mandatory Steps for WordPress SEO Optimization – WordPress is a fantastic, free, and open source Content Management System. Install WordPress only takes a few minutes and you can already have a web site for a wide range of needs. By using WordPress, your online business needs will be helped. Whether it’s for blogging, online shops, news portals, forums, and Company Profile.
But in fact, you are not only sufficient to install and use it for optimal results, WordPress is known as an SEO Friendly platform ( what is SEO? ), But you also have to know what you have to do to achieve this.
In this article I will show you the steps needed to optimize your WordPress website, with a focus on the modifications applicable to SEO. I have actually discussed this article in previous articles, but this time I will classify it so that it makes it easier for those of you who want to do SEO optimization on WordPress easily and regularly.
12 MANDATORY STEPS FOR WORDPRESS SEO OPTIMIZATION
Here is a list of 12 SEO Optimized Quick Links:
Step 1: Privacy Settings During Construction
One of the WordPress settings that you have to do is the privacy settings. If your site is new and still under development then you better check this setting, by checking this setting then Google will not index your site. And if you are ready to launch your site officially then uncheck the Search Engine Visibility setting.
Search Engine Visibility settings are found in Settings »Reading
Step 2: Permalink Settings – Search Engine Friendly URL
This is a very important WordPress SEO optimization step i.e. on the permalink, you can configure your WordPress URL to be more search engine friendly (SEF URL) by selecting the Custom Structure option and adding the following parameters in the text box.
Step 3: Rename the Uncategorized Category
In WordPress by default, after you install it, there will be a category called uncategorized, if you don’t replace this category with the category that matches your site, if you forget to publish the article, it will automatically be in the uncategorized category.
Not changing the name of the Uncategorized category is fatal, because it will also affect search engines. To change it you just need to go to Menu Post »Categories, click Quick Edit and Rename it with what you want.
Step 4: Customize Page Titles & Meta Tags With All in One Pack SEO Plugins
By default, WordPress will use the page or post title as the HTML tag title and there is no setting for the description meta tag or the meta tag keyword. There are several plugins that can help you customize this tag, such as the Yoast plugin, however, I prefer to use the All in One SEO SEO Pack plugin on some of my sites.
After you install the All in One SEO Pack plugin, there will be a new menu, that is the menu for you to configure the plugin. Like to determine the page title, meta description, and meta keyword tags for your site specifically.
For more details, please read my tutorial that discusses the use of All in One SEO at the article link below. However, if you want to use another SEO plugin, I recommend using Yoast SEO because it is more complete both in terms of SEO features and optimization.
Step 5: Entering Auto Ping URL List
Ping in WordPress functions to speed up your articles to be indexed on various search engines, and if you make changes to your articles again, ping will automatically work to tell you something new has happened on your site. This is of course very useful for increasing your site’s ranking in search. To do this you need to copy the service update URL ping list in the update service column. on the menu Settings »Writtings» Update Services
Step 6: Create SEO Friendly Images
Search does not only focus on articles, but you also have to optimize images. For image optimization, the Title and Alt attributes must be filled in, because search engines read the alt attributes to find images. You can use the SEO Friendly Images plugin to fill in the Title and Alt attributes automatically. This will make it easier for you if you forget to fill in when uploading the image. You can read my article at the link below for more details about using the SEO Friendly Images plugin.
Step 7: Install XML Sitemaps Plugin
To get a faster search index, apart from the ping method above, you also have to give crawlers or bots access to HTML and XML sitemaps. I recommend the Google XML Sitemaps plugin for generating XML sitemaps.
Setting up the Google XML Sitemap plugin is very easy, you can read it in my previous article.
After you have setup your site’s XML, you can enter the sitemap on Google’s well-known webmaster tools and bing.
Step 8: Google Analytics for WordPress
Google Analytics is very important for your WordPress site because by using Google analytics you can see your visitors and see what keywords visitors use most so that they land on your site. Google Analytics keeps you informed on a daily basis about site traffic. You can analyze the performance of your site through this free Google product. Please read the link below for how to get Google Analytics code and its application.
Step 9: Responsive Theme
When you build a site you are required to use a Responsive WordPress Theme, whether you use a free WordPress theme or maybe you buy a WordPress theme at Elegant Themes . Because the responsive theme automatically adapts to various user screens, be it desktop, tablet or smartphone.
Google suggests the responsive design to drive better online experiences (and they’ll give you a boost in SERPs if you do). Google has also tested the addition to SERPs. When a user searches on a mobile device, Google will display a mobile icon indicating to the searcher that the site is mobile friendly. Make sure your website uses a responsive design and the latest is to make your website theme support AMP (Accelerated Mobile Page), this is so that your website can be accessed quickly using a smartphone even though the internet connection is slow.
Step 10: Review & Optimize Theme Code
After you have chosen your WordPress theme, you should also test the theme you are using for SEO optimization. I use the SEO Doctor Firefox add-on to check the themes I use. You can see the results later as shown below.
Above is the result of the SEO Score screenshot from Cotekno.com. With these Firefox add ons, you can quickly get reports on what you need to fix. Because not necessarily a theme with a stunning design built with good SEO. The error is usually shown with a red sign, if the sign has turned green like the one above it means that the theme is as fit for you to use.
Step 11: Optimizing Htaccess Files
Htaccess is the first set of server code that is read before the web page loads. Here you can define some rules. These files are very sensitive and can also result in your site being inaccessible if you make a mistake in the code, so be careful, backup and test.
Canonicalization: Restore using www or non-www for your URL
Make sure that your website cannot load both the www version and the non-www version. Google will count each web page, even though they are technically the same, as two distinct pages and penalize your site as duplicate content. You can use either version by adding a few lines of code in the htaccess file.
Increase Site Speed with File Caching
Check the hosting server you are using, does it support mod_pagespeed? and if so, activate it. By adding the following code to the file.
Step 12: Optimizing your robots.txt file
Crawlers or bots will scan web pages on your site for inclusion in the search index, but search engines will first check your robots.txt file for instructions. User-agent: * specifies that all crawlers are welcome.
You can help crawlers know about all the pages on your site by telling search engines where your sitemap or sitemap is. You can also tell crawlers which pages and directories you don’t want to be included in the search index.
To see the robots.txt code to optimize SEO, please read the link below.
Above are some SEO Optimization Tips on WordPress that you should do for your site, hopefully the above article helps your site to be on page one of the search engines