ASUS: Laptops under Rp. 10 million are still excellent

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In the data presented by ASUS Indonesia, it appears that laptops with prices below Rp. 10 million are still the prima donna.

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When it comes to the laptop market in Indonesia, laptops at affordable prices have a strong market segment. Mostly, Indonesian people choose to buy a laptop with a price range below Rp. 10 million.

One vendor that confirms this is ASUS. At the launch event for the VivoBook AMD Ryzen 5000 series laptop which was held on Friday (4/6), they explained a little about landscape laptop sales mainstream in Indonesia.

ASUS Indonesia’s Head of Public Relations, Muhammad Firman, said that laptops under Rp. 10 million were still excellent. However, interestingly there is a shift that occurs when talking about the lower standard of laptop prices mainstream.

He said that the trend of buying laptops equal to or less than Rp. 4 million starting in October 2020 was getting eroded. Indonesian people currently prefer to buy laptops in the same category as or less than IDR 5 million.

Even when he explained the data in April 2020, people preferred to buy a laptop with a price equal to or less than Rp. 6 million. Interestingly, this happened during the pandemic.

On the other hand, Word also displays their market share in the field consumer laptop a year ago. They are currently still leading the market with a 31.3 percent share in April 2021.

However, Firman said that currently they are a bit behind when compared to competitors who experienced a positive trend during the pandemic. However, ASUS believes it will be able to increase its market share in the future.


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