Jakarta, COTEKNO.COM – Traveloka recently held a Crazy Sale Surabaya promotional program, starting from 27 May to 6 June 2021. The aim is to help partners in the East Java, Bali and Lombok regions in moving their business in the midst of a pandemic.
“Crazy Sale Surabaya is a manifestation of our commitment to play an active role in promoting national economic recovery, especially for the lifestyle sector. We saw that during the pandemic, a lot of business partners, especially MSMEs, had difficulty surviving and even stopped temporarily. We are very pleased to see the enthusiasm of consumers in participating in this program, which has a positive impact on more than 1,200 industrial workers in East Java, Bali and Lombok. Of course, we also continue to consistently promote the implementation of the strict CHSE protocol for consumers who want to enjoy their lifestyle activities,” said Terry Santoso, Head of Marketing at Traveloka Xperience.
In collaboration with more than 280 local partners from the Attractions, Entertainment, Spa & Beauty, Sports, Playgrounds, Tours and COVID-19 Test categories, Traveloka Crazy Sale Surabaya has succeeded in increasing traffic by 4 times during the promotional period, with an increase in transactions of up to 3 times. fold for Attractions, COVID-19 Tests, and Spa & Beauty products, where this is the highest transaction per day since the pandemic broke out in March 2020.
Ir. Antiek Sugiharti, M.Si, Head of the Surabaya City Culture and Tourism Office, expressed his appreciation for the Traveloka Xperience initiative through the Crazy Sale Surabaya program, which contributed positively to revitalizing the local tourism sector in the city of Surabaya. “Tourism is one of the sectors most affected by the COVID-19 pandemic, resulting in a lot of business actors in this sector going out of business. To overcome this, the Surabaya City Government has optimized the potential of domestic tourists or local tourists around the Tourist Attractions (DTW) area and explored interesting activities within the city, of course, while remaining disciplined in following health protocols. With the positive achievements of this Traveloka initiative, we hope that local tourism will bounce back so that it can help the economy of tourism workers, especially in the Surabaya area and its surroundings.”
During the Traveloka Crazy Sale Surabaya period, there were several products that were most ordered by consumers, namely the Naraya Clinical Laboratory in Surabaya for ordering COVID-19 tests, Emdee Skin Clinic Surabaya, Taman Safari Indonesia Prigen, and Attractions at the Jatim Park Group. These products experienced a very significant increase in demand, reaching up to 300% compared to the mid-April to mid-May 2021 period. Some of these destinations are also included in the DTW area which is the focus of the Surabaya government.