WhatsApp brings updates to WhatsApp Business API

  • Whatsapp

WhatsApp will bring a new experience in business messaging through its WhatsApp Business API.

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In the midst of the current pandemic, WhatsApp has become a messaging platform that helps various communications in several sectors such as health, social, and business. To improve its services, WhatsApp has conveyed some information regarding the use of the WhatsApp Business API in two different events.

In the F8 Refresh held in conjunction with the rest of the Facebook family of apps, Ajit Varma, Head of WhatsApp Business Products, announced an update regarding the WhatsApp Business API app. This update will make it easier for businesses to start using the WhatsApp Business API, as well as make it easier for people to start chatting with their business accounts faster.

The update includes faster onboarding so businesses can start using the WhatsApp Business API in just five minutes. Whether working with a business solution provider or getting direct support from Facebook in the future, these upgrades will make it easier for medium and large businesses to have conversations with customers on WhatsApp.

Then there’s a wider choice of the types of information people can receive from business accounts. With more and more businesses using WhatsApp, companies want to continuously improve the way businesses communicate with customers. For example, businesses often have trouble sending timed notifications. This constraint makes it difficult for businesses to follow up on customer inquiries or requests beyond the 24-hour timeframe.

Therefore, WhatsApp now supports more types of messages, such as messages notifying customers when an item is back in stock. WhatsApp also observes how useful the periodic information submitted by the health authorities regarding the pandemic is. Therefore, WhatsApp wants services like this to be available for more types of conversations.

Furthermore, there are new messaging features to respond and provide feedback to business accounts more quickly. This new list message presents a menu of up to 10 options so customers no longer have to manually type in responses. The reply button will make it easy for customers to quickly select from up to three options with just 1 tap. This option can be pre-set by businesses via their WhatsApp Business API account.

Customers always have control over their chats. Therefore, customers still need to contact the business to start a conversation or ask the business to contact them via WhatsApp. With this update, WhatsApp also brings a new way for customers to provide additional feedback on their experience if they want to block a business.

“We want to communicate via WhatsApp to be the most convenient and personal way to connect customers and businesses. We are very excited about this new experience that we offer that can improve business messaging,” WhatsApp messaged on its official account.

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